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Framework to Manage Customer Enquiries for SMEs

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dc.creator Xiong, M.H.
dc.creator Tor, Shu Beng
dc.creator Bhatnagar, Rohit
dc.creator Venkataramanaiah, S.
dc.date 2003-11-29T20:19:02Z
dc.date 2003-11-29T20:19:02Z
dc.date 2003-01
dc.date.accessioned 2013-10-09T02:32:16Z
dc.date.available 2013-10-09T02:32:16Z
dc.date.issued 2013-10-09
dc.identifier http://hdl.handle.net/1721.1/3741
dc.identifier.uri http://koha.mediu.edu.my:8181/xmlui/handle/1721
dc.description For most Smaller Manufacturing Enterprises (SMEs), how to manage customer enquiries at the customer enquiry stage is of great importance to maintain the competitive advantage and secure future customer orders. A lack of co-ordination between marketing/sales and production at this stage often leads to confirmed orders being delivered later than promised and/or being produced at a loss. In the paper, the problems and the solutions for managing customer enquiries faced by many SMEs are addressed. A general process for dealing with customer enquiries at the customer enquiry stage and a corresponding DSS approach are presented in detailed. The SMEs would benefit from the proposed DSS in which the considerations of current material and production capacity are given to the customer enquiry management process.
dc.description Singapore-MIT Alliance (SMA)
dc.format 256602 bytes
dc.format application/pdf
dc.language en_US
dc.relation Innovation in Manufacturing Systems and Technology (IMST);
dc.subject customer enquiry
dc.subject dynamic BOM
dc.subject decision making
dc.subject demand fulfillment
dc.title Framework to Manage Customer Enquiries for SMEs
dc.type Article

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