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Integrating R&D and marketing : a review and analysis of the literature

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dc.contributor Griffin, Abbie.
dc.contributor Hauser, John R.
dc.contributor Griffin, Abbie
dc.date 2003-04-29T05:10:40Z
dc.date 2003-04-29T05:10:40Z
dc.date 1995
dc.date 1995
dc.date.accessioned 2013-06-04T16:14:48Z
dc.date.available 2013-06-04T16:14:48Z
dc.date.issued 2013-06-05
dc.identifier #112-94 #3735
dc.identifier http://hdl.handle.net/1721.1/2533
dc.identifier.uri http://koha.mediu.edu.my:8181/xmlui/handle/1721
dc.description Abbie Griffin, John R. Hauser.
dc.description Cover title. Revision of: Integrating mechanisms for marketing R&D. 1994. "October 1994."
dc.description Includes bibliographical references (p. 34-41).
dc.format 48 p.
dc.format 3648851 bytes
dc.format application/pdf
dc.language eng
dc.publisher International Center for Research on the Management of Technology, Sloan School of Management, Massachusetts Institute of Technology
dc.relation WP (International Center for Research on the Management of Technology) ; #112-94. Working paper (Sloan School of Management) ; 3735-94.
dc.subject HD28 .M414 no.3735-94b
dc.title Integrating R&D and marketing : a review and analysis of the literature


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