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Reducing risk of failure and improving the profitability of new consumer products with the ASSESSOR pre-test market evaluation system

Reducing risk of failure and improving the profitability of new consumer products with the ASSESSOR pre-test market evaluation system

Urban, Glen L.; Sloan School of Management.
URI: http://koha.mediu.edu.my:8181/jspui/handle/1721
Date: 2013-06-01

Description:

 
Glen L. Urban ... [et al.].
 
"April 1983."
 
Bibliography: p. 43-45.
 

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