dc.contributor |
Hauser, John R. |
|
dc.contributor |
Urban, Glen L. |
|
dc.contributor |
Sloan School of Management. |
|
dc.date |
2003-04-29T04:48:00Z |
|
dc.date |
2003-04-29T04:48:00Z |
|
dc.date |
1977 |
|
dc.date.accessioned |
2013-05-31T20:58:32Z |
|
dc.date.available |
2013-05-31T20:58:32Z |
|
dc.date.issued |
2013-06-01 |
|
dc.identifier |
843-76a |
|
dc.identifier |
http://hdl.handle.net/1721.1/1905 |
|
dc.identifier.uri |
http://koha.mediu.edu.my:8181/jspui/handle/1721 |
|
dc.description |
by John R. Hauser and Glen L. Urban. |
|
dc.description |
Bibliography: leaves 1-2 (2nd group). |
|
dc.format |
24, 2, 1 leaves |
|
dc.format |
1806970 bytes |
|
dc.format |
application/pdf |
|
dc.language |
eng |
|
dc.publisher |
Massachusetts Institute of Technology |
|
dc.relation |
Working paper (Sloan School of Management) ; 843-76A. |
|
dc.subject |
HD28 .M414 no.843-, 76a |
|
dc.subject |
Consumers' preferences Models |
|
dc.title |
Direct assessment of consumer utility functions : von Neumann-Morgenstern utility theory applied to marketing |
|