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Direct assessment of consumer utility functions : von Neumann-Morgenstern utility theory applied to marketing

Direct assessment of consumer utility functions : von Neumann-Morgenstern utility theory applied to marketing

Hauser, John R.; Urban, Glen L.; Sloan School of Management.
URI: http://koha.mediu.edu.my:8181/jspui/handle/1721
Date: 2013-06-01

Description:

 
by John R. Hauser and Glen L. Urban.
 
Bibliography: leaves 1-2 (2nd group).
 

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