| dc.contributor |
Silk, Alvin J. |
|
| dc.contributor |
Urban, Glen L. |
|
| dc.date |
2003-04-29T04:47:58Z |
|
| dc.date |
2003-04-29T04:47:58Z |
|
| dc.date |
1977 |
|
| dc.date.accessioned |
2013-05-31T20:58:02Z |
|
| dc.date.available |
2013-05-31T20:58:02Z |
|
| dc.date.issued |
2013-06-01 |
|
| dc.identifier |
no.834-76 |
|
| dc.identifier |
http://hdl.handle.net/1721.1/1904 |
|
| dc.identifier.uri |
http://koha.mediu.edu.my:8181/jspui/handle/1721 |
|
| dc.description |
Alvin J. Silk, Glen L. Urban. |
|
| dc.description |
Bibliography: leaves 67-72. |
|
| dc.format |
[1], 72 leaves |
|
| dc.format |
786432 bytes |
|
| dc.format |
application/pdf |
|
| dc.language |
eng |
|
| dc.publisher |
MIT Alfred P. Sloan School of Management |
|
| dc.relation |
Working paper (Sloan School of Management) ; 834-76. |
|
| dc.subject |
HD28 .M414 no.834- 76 |
|
| dc.title |
Pre-test market evaluation of new packaged goods : a model and measurement methodology |
|