الوصف:
This case study describes how UPS has successfully migrated from a bricks-andmortar
environment to a clicks-and- mortar environment. It focuses on the development of an IT
capability that positioned UPS to aggressively pursue e-business opportunities. It then describes
the firm?s wide ranging e-business initiatives, which include providing UPS functionality in
vendor software packages, providing downloadable functionality on its website, and creating and
e-Ventures group to seek out new business opportunities. The case addresses the challenge of
moving quickly to provide e-business solutions while leveraging UPS? robust infrastructure.