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Modular strategies in cars and computers

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dc.creator Murray, Fiona
dc.creator Sako, Mari
dc.date 2002-06-26T15:59:59Z
dc.date 2002-06-26T15:59:59Z
dc.date 1999-06-09
dc.date.accessioned 2013-05-31T17:10:45Z
dc.date.available 2013-05-31T17:10:45Z
dc.date.issued 2013-06-01
dc.identifier http://hdl.handle.net/1721.1/1413
dc.identifier.uri http://koha.mediu.edu.my:8181/jspui/handle/1721
dc.description Summary The focus of many European and American companies is currently on "modular" strategies in product design and production. A modular product has individual elements which are designed independently but function together as a seamless whole. In this article Mari Sako and Fiona Murray compare the experiences of the computer industry - where modularity was consumer led - with that of the automobile industry where the impetus for adoption has come from cost and complexity reduction. They discuss the strategic choice between integration and modularisation for original equipment manufacturers, note the changing role of suppliers, and conclude by describing recent research which highlights regional differences. The automobile industry has been the source of major strategic thinking throughout this century. Ford's moving assembly line, for example, first standardised work, while Taiichi Ohno's Toyota Production System and, more recently, lean production techniques were important managerial innovations. The design, manufacture and distribution of the automobile capture the key strategic challenges associated with a complex and technologically sophisticated product with the result that companies in other sectors have sought inspiration and lessons. Now the focus of many European and American manufacturers is on so-called modular strategies in product design and production. This article assesses the success of this new development and its value as a strategic weapon in the search for new sources of competitive advantage in manufacturing industries.
dc.format 176580 bytes
dc.format application/pdf
dc.language en_US
dc.subject modular
dc.subject competetive advantage
dc.subject modular strategies
dc.title Modular strategies in cars and computers

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