| dc.creator |
Monteiro Paulo K. |
|
| dc.creator |
Moraga-González José Luis |
|
| dc.date |
2003 |
|
| dc.date.accessioned |
2013-05-30T10:58:25Z |
|
| dc.date.available |
2013-05-30T10:58:25Z |
|
| dc.date.issued |
2013-05-30 |
|
| dc.identifier |
http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0034-71402003000200004 |
|
| dc.identifier |
http://www.doaj.org/doaj?func=openurl&genre=article&issn=00347140&date=2003&volume=57&issue=2&spage=401 |
|
| dc.identifier.uri |
http://koha.mediu.edu.my:8181/jspui/handle/123456789/4307 |
|
| dc.description |
In a market where past-sales embody information about consumers' tastes, we analyze a seller's incentives to invest in a costly advertising campaign to report past-sales. If consumers are poorly informed, a pooling equilibrium with past-sales advertising obtains. Information revelation only occurs when the seller benefits from the consumers' herding behavior brought about by the advertising campaign. If consumers are better informed, a separating equilibrium with past-sales advertising arises. Information revelation always happens, either through prices or through costly advertisements. |
|
| dc.publisher |
Fundação Getúlio Vargas |
|
| dc.source |
Revista Brasileira de Economia |
|
| dc.subject |
two-sided uncertainty |
|
| dc.subject |
past-sales advertising |
|
| dc.subject |
pooling |
|
| dc.subject |
signalling |
|
| dc.subject |
herding |
|
| dc.title |
We sold a million units : the role of advertising past-sales |
|