As Vamp & Tramp, Booksellers, LLC, Vicky and I represent the work of 150+ contemporary fine presses and book artists. For simplicity’s sake, we’re going to use the term book artist for everyone, even though we know how inadequate and even insulting that broad brush can be. As we travel the country taking that work to institutional and private customers, we often talk with groups of book artists about the commercial side of things. We’ve been asked to write about the issues we cover about the commercial side of creating contemporary fine press and artists books.