| dc.creator |
Carlen, Deb |
|
| dc.date |
2006 |
|
| dc.date.accessioned |
2013-05-29T21:27:31Z |
|
| dc.date.available |
2013-05-29T21:27:31Z |
|
| dc.date.issued |
2013-05-30 |
|
| dc.identifier |
http://www.philobiblon.com/bonefolder/vol2no2contents.htm |
|
| dc.identifier |
http://www.doaj.org/doaj?func=openurl&genre=article&issn=15556565&date=2006&volume=2&issue=2&spage=3 |
|
| dc.identifier.uri |
http://koha.mediu.edu.my:8181/jspui/handle/123456789/2033 |
|
| dc.description |
It’s not “marketing fundamentals vs. book arts professionals.” It’s for book arts professionals. The toughest place for a book artist or preservationist is between what the market demands as buyable goods and what your heart dictates you to produce. In teaching marketing to artists of many disciplines, I learned—very quickly—that most artists will not compromise or re-tool their output for the marketplace. |
|
| dc.publisher |
The Book Arts Web - Peter D. Verheyen |
|
| dc.source |
The Bonefolder, an e-journal for the bookbinder and book artist |
|
| dc.subject |
Marketing |
|
| dc.subject |
Book arts |
|
| dc.title |
Marketing Fundamentals for Book Arts Professionals |
|