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Efficient documentation and webmarketing strategies for DNAs

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dc.creator Michaelowa, Axel
dc.creator Gupta, Naman
dc.date 2005
dc.date.accessioned 2013-10-16T07:04:06Z
dc.date.available 2013-10-16T07:04:06Z
dc.date.issued 2013-10-16
dc.identifier http://hdl.handle.net/10419/19302
dc.identifier ppn:504388002
dc.identifier RePEc:zbw:hwwadp:26172
dc.identifier.uri http://koha.mediu.edu.my:8181/xmlui/handle/10419/19302
dc.description In accordance with the modalities and procedures for a Clean Development Mechanism (CDM) decided in Marrakech 2001, "Parties participating in the CDM shall designate a national authority for the CDM." Till date only 89 Parties have established their Designated National Authority (DNA). Capacity building and marketing the national CDM programmes to buyers of Certified Emission Reductions (CERs) or project investors is one of the important tasks of host countries. In that context, website development and hosting is a key outreach mechanism for DNAs to market their national CDM programme as well as improving their country?s competitiveness on the global market. But also Annex I DNA websites can play a useful role, particularly for host country companies who want to assess the attractiveness of countries as buyers of CERs. As per the information available on the internet, only 26 Parties among which are 8 Annex I countries have set up official DNA websites which contain a variety of information related to CDM as well as climate change-related activities. As it has been observed that the organisation of most of the DNA websites and quality of information available can be improved and webmarketing tools seem not to have been used, we suggest a standard model structure of websites separately for DNAs of Non-Annex I and Annex I countries differentiated according to the size and CDM attractiveness of the host country.
dc.language eng
dc.publisher
dc.relation HWWA Discussion Paper 334
dc.rights http://www.econstor.eu/dspace/Nutzungsbedingungen
dc.subject Q54
dc.subject Q56
dc.subject ddc:330
dc.subject CDM
dc.subject DNA website
dc.subject Non- Annex I countries
dc.subject Annex-I countries
dc.subject marketing
dc.subject Umweltbehörde
dc.subject Clean Development Mechanism
dc.subject Klimaschutz
dc.subject Staatliche Information
dc.subject Telemarketing
dc.subject Homepage
dc.subject Welt
dc.title Efficient documentation and webmarketing strategies for DNAs
dc.type doc-type:workingPaper


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