المستودع الأكاديمي جامعة المدينة

B2C eCommerce strategy and market structure : the survey based approach

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dc.creator Sint, Peter Paul
dc.creator Schmitz, Stefan W.
dc.date 2003
dc.date.accessioned 2013-10-16T06:58:05Z
dc.date.available 2013-10-16T06:58:05Z
dc.date.issued 2013-10-16
dc.identifier http://hdl.handle.net/10419/18059
dc.identifier ppn:367448513
dc.identifier.uri http://koha.mediu.edu.my:8181/xmlui/handle/10419/18059
dc.description This paper follows two objectives: (i) It demonstrates the merits of the survey based approach to B2C eCommerce characteristics and company strategy, and (ii) it presents empirical evidence of the crucial importance of size and marketing investment in B2C eCommerce markets. It presents econometric estimates of the effects of company characteristics and company strategies on the performance of Viennese B2C eCommerce companies in 2001. We provide econometric analysis of three dependent variables in turn: (i) number of B2C eCommerce customers in 2000, (ii) number of B2C eCommerce employees in January 2001 and (iii) revenue growth rate in 2001. The models do explain the data quite well: Size as well as endogenous sunk costs emerge as the main success factors. Furthermore, the results of nonparametric tests are presented. They mostly confirm the econometric evidence. We also show that the quantitative results are consistent with the qualitative results of the surveys. Finally, we argue that the survey based approach to B2C eCommerce is a method that provides reliable and consistent data, and that it complements the approach based on prices and consumer behavior commonly applied.
dc.language eng
dc.publisher Deutsches Institut für Wirtschaftsforschung (DIW) Berlin
dc.relation DIW-Diskussionspapiere 323
dc.rights http://www.econstor.eu/dspace/Nutzungsbedingungen
dc.subject L10
dc.subject L25
dc.subject L81
dc.subject L86
dc.subject ddc:330
dc.subject B2C eCommerce
dc.subject empirical evidence
dc.subject success factors
dc.subject endogenous sunk costs
dc.subject Teleshopping
dc.subject E-Business
dc.subject Wettbewerbsstrategie
dc.subject Marktstruktur
dc.subject Sunk Costs
dc.subject Erfolgsfaktor
dc.subject Schätzung
dc.subject Wien
dc.subject Österreich
dc.title B2C eCommerce strategy and market structure : the survey based approach
dc.type doc-type:workingPaper


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