أعرض تسجيلة المادة بشكل مبسط

dc.creator Frank, Björn
dc.creator Geppert, Kurt
dc.date 2002
dc.date.accessioned 2013-10-16T06:58:02Z
dc.date.available 2013-10-16T06:58:02Z
dc.date.issued 2013-10-16
dc.identifier http://hdl.handle.net/10419/18043
dc.identifier ppn:367726408
dc.identifier.uri http://koha.mediu.edu.my:8181/xmlui/handle/10419/18043
dc.description This paper is an attempt to provide evidence on two questions: Why do companies sponsor art events, and where exactly does the money go? We analyse data collected on the revenue structure of cultural institutions in Berlin and Hamburg. This data set not only tells us where the money goes, it also allows us to draw conclusions with respect to donors' motives. We regress sponsorships received on the number of visitors and other independent variables. The results are significantly different from those which one would expect if sponsoring were merely a form of advertising.
dc.language eng
dc.publisher Deutsches Institut für Wirtschaftsforschung (DIW) Berlin
dc.relation DIW-Diskussionspapiere 307
dc.rights http://www.econstor.eu/dspace/Nutzungsbedingungen
dc.subject Z1
dc.subject C24
dc.subject H4
dc.subject ddc:330
dc.subject Sponsoring
dc.subject Kulturfinanzierung
dc.subject Unternehmen
dc.subject Werbung
dc.subject Altruismus
dc.subject Schätzung
dc.subject Deutschland
dc.title Corporate Donations to the Arts: Philanthropy or Advertising?
dc.type doc-type:workingPaper


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أعرض تسجيلة المادة بشكل مبسط