Please use this identifier to cite or link to this item:
http://dspace.mediu.edu.my:8181/xmlui/handle/1721.1/2533| Title: | Integrating R&D and marketing : a review and analysis of the literature |
| Authors: | Griffin, Abbie. Hauser, John R. Griffin, Abbie |
| Keywords: | HD28 .M414 no.3735-94b |
| Issue Date: | 5-Jun-2013 |
| Publisher: | International Center for Research on the Management of Technology, Sloan School of Management, Massachusetts Institute of Technology |
| Description: | Abbie Griffin, John R. Hauser. Cover title. Revision of: Integrating mechanisms for marketing R&D. 1994. "October 1994." Includes bibliographical references (p. 34-41). |
| URI: | http://koha.mediu.edu.my:8181/xmlui/handle/1721 |
| Other Identifiers: | #112-94 #3735 http://hdl.handle.net/1721.1/2533 |
| Appears in Collections: | MIT Items |
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