Please use this identifier to cite or link to this item:
http://dspace.mediu.edu.my:8181/xmlui/handle/1721.1/2257| Title: | A price response model developed from perceptual theories |
| Authors: | Gurumurthy, K. Little, John D. C. Sloan School of Management. University of Texas at Dallas. Marketing Center. |
| Keywords: | HD28 .M414 no.3038-, 89 |
| Issue Date: | 1-Jun-2013 |
| Publisher: | Alfred P. Sloan School of Management, Massachusetts Institute of Technology |
| Description: | Gurumurthy, K., John D.C. Little. "June, 1989." "Revised version of a paper originally presented at the Marketing Science in Dallas, March 1986, under the title 'A pricing model based on perception theories and its testing on scanner panel data'." Includes bibliographical references (leaves 22-24). |
| URI: | http://koha.mediu.edu.my:8181/jspui/handle/1721 |
| Other Identifiers: | # 3038-89 http://hdl.handle.net/1721.1/2257 |
| Appears in Collections: | MIT Items |
Files in This Item:
There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.