Please use this identifier to cite or link to this item: http://dspace.mediu.edu.my:8181/xmlui/handle/1721.1/2049
Title: A measurement error approach for modeling consumer risk preference
Authors: Eliashberg, Jehoshua.
Hauser, John R.
Keywords: HD28 .M414 no.1439-, 83
Issue Date: 1-Jun-2013
Publisher: Massachusetts Institute of Technology, Alfred P. Sloan School of Management
Description: by Jehoshua Eliashberg, John R. Hauser.
"The Marketing Center."
Bibliography: p. R1-3.
URI: http://koha.mediu.edu.my:8181/jspui/handle/1721
Other Identifiers: #1439-83
http://hdl.handle.net/1721.1/2049
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