Application, predictive test, and strategy implications for a dynamic model of consumer response to marketing

Please use this identifier to cite or link to this item: http://dspace.mediu.edu.my:8181/xmlui/handle/1721.1/1998

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DC Field	Value	Language
dc.contributor	Hauser, John R.	-
dc.contributor	Wisniewski, Kenneth J.	-
dc.date	2003-04-29T04:54:30Z	-
dc.date	2003-04-29T04:54:30Z	-
dc.date	1981	-
dc.date.accessioned	2013-05-31T21:44:40Z	-
dc.date.available	2013-05-31T21:44:40Z	-
dc.date.issued	2013-06-01	-
dc.identifier	http://hdl.handle.net/1721.1/1998	-
dc.identifier.uri	http://koha.mediu.edu.my:8181/jspui/handle/1721	-
dc.description	John R. Hauser, Kenneth J. Wisniewski.	-
dc.description	Bibliography: leaves [35-36].	-
dc.format	29, [7] leaves	-
dc.format	2869879 bytes	-
dc.format	application/pdf	-
dc.language	eng	-
dc.publisher	Alfred P. Sloan School of Management, Massachusetts Institute of Technology	-
dc.relation	Working paper (Sloan School of Management) ; 1244-81.	-
dc.subject	HD28 .M414 no.1244-, 81	-
dc.title	Application, predictive test, and strategy implications for a dynamic model of consumer response to marketing	-
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