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http://dspace.mediu.edu.my:8181/xmlui/handle/1721.1/1997Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor | Hauser, John R. | - |
| dc.contributor | Shugan, Steven. | - |
| dc.date | 2003-04-29T04:54:28Z | - |
| dc.date | 2003-04-29T04:54:28Z | - |
| dc.date | 1981 | - |
| dc.date.accessioned | 2013-05-31T21:44:10Z | - |
| dc.date.available | 2013-05-31T21:44:10Z | - |
| dc.date.issued | 2013-06-01 | - |
| dc.identifier | http://hdl.handle.net/1721.1/1997 | - |
| dc.identifier.uri | http://koha.mediu.edu.my:8181/jspui/handle/1721 | - |
| dc.description | John R. Hauser, Steven M. Shugan. | - |
| dc.description | Bibliography: leaves [41-43]. | - |
| dc.format | 38, [5] leaves | - |
| dc.format | 3465880 bytes | - |
| dc.format | application/pdf | - |
| dc.language | eng | - |
| dc.publisher | Alfred P. Sloan School of Management, Massachusetts Institute of Technology | - |
| dc.relation | Working paper (Sloan School of Management) ; 1243-81. | - |
| dc.subject | HD28 .M414 no.1243-, 81 | - |
| dc.title | Defensive marketing stategies | - |
| Appears in Collections: | MIT Items | |
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