Please use this identifier to cite or link to this item: http://dspace.mediu.edu.my:8181/xmlui/handle/1721.1/1997
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dc.contributorHauser, John R.-
dc.contributorShugan, Steven.-
dc.date2003-04-29T04:54:28Z-
dc.date2003-04-29T04:54:28Z-
dc.date1981-
dc.date.accessioned2013-05-31T21:44:10Z-
dc.date.available2013-05-31T21:44:10Z-
dc.date.issued2013-06-01-
dc.identifierhttp://hdl.handle.net/1721.1/1997-
dc.identifier.urihttp://koha.mediu.edu.my:8181/jspui/handle/1721-
dc.descriptionJohn R. Hauser, Steven M. Shugan.-
dc.descriptionBibliography: leaves [41-43].-
dc.format38, [5] leaves-
dc.format3465880 bytes-
dc.formatapplication/pdf-
dc.languageeng-
dc.publisherAlfred P. Sloan School of Management, Massachusetts Institute of Technology-
dc.relationWorking paper (Sloan School of Management) ; 1243-81.-
dc.subjectHD28 .M414 no.1243-, 81-
dc.titleDefensive marketing stategies-
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