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http://dspace.mediu.edu.my:8181/xmlui/handle/1721.1/1950| Title: | Aggregate advertising response models : the state of the art |
| Authors: | Little, John D. C. |
| Keywords: | HD28 .M414 no.1048-, 79 |
| Issue Date: | 1-Jun-2013 |
| Publisher: | Alfred P. Sloan School of Management, MIT |
| Description: | John D. C. Little. Bibliography: p. [39]-[42]. |
| URI: | http://koha.mediu.edu.my:8181/jspui/handle/1721 |
| Other Identifiers: | http://hdl.handle.net/1721.1/1950 |
| Appears in Collections: | MIT Items |
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