Please use this identifier to cite or link to this item:
http://dspace.mediu.edu.my:8181/xmlui/handle/1721.1/1905| Title: | Direct assessment of consumer utility functions : von Neumann-Morgenstern utility theory applied to marketing |
| Authors: | Hauser, John R. Urban, Glen L. Sloan School of Management. |
| Keywords: | HD28 .M414 no.843-, 76a Consumers' preferences Models |
| Issue Date: | 1-Jun-2013 |
| Publisher: | Massachusetts Institute of Technology |
| Description: | by John R. Hauser and Glen L. Urban. Bibliography: leaves 1-2 (2nd group). |
| URI: | http://koha.mediu.edu.my:8181/jspui/handle/1721 |
| Other Identifiers: | 843-76a http://hdl.handle.net/1721.1/1905 |
| Appears in Collections: | MIT Items |
Files in This Item:
There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.