Direct assessment of consumer utility functions : von Neumann-Morgenstern utility theory applied to marketing

Please use this identifier to cite or link to this item: http://dspace.mediu.edu.my:8181/xmlui/handle/1721.1/1905

Full metadata record

DC Field	Value	Language
dc.contributor	Hauser, John R.	-
dc.contributor	Urban, Glen L.	-
dc.contributor	Sloan School of Management.	-
dc.date	2003-04-29T04:48:00Z	-
dc.date	2003-04-29T04:48:00Z	-
dc.date	1977	-
dc.date.accessioned	2013-05-31T20:58:32Z	-
dc.date.available	2013-05-31T20:58:32Z	-
dc.date.issued	2013-06-01	-
dc.identifier	843-76a	-
dc.identifier	http://hdl.handle.net/1721.1/1905	-
dc.identifier.uri	http://koha.mediu.edu.my:8181/jspui/handle/1721	-
dc.description	by John R. Hauser and Glen L. Urban.	-
dc.description	Bibliography: leaves 1-2 (2nd group).	-
dc.format	24, 2, 1 leaves	-
dc.format	1806970 bytes	-
dc.format	application/pdf	-
dc.language	eng	-
dc.publisher	Massachusetts Institute of Technology	-
dc.relation	Working paper (Sloan School of Management) ; 843-76A.	-
dc.subject	HD28 .M414 no.843-, 76a	-
dc.subject	Consumers' preferences Models	-
dc.title	Direct assessment of consumer utility functions : von Neumann-Morgenstern utility theory applied to marketing	-
Appears in Collections:	MIT Items

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