Corporate Donations to the Arts: Philanthropy or Advertising?

Please use this identifier to cite or link to this item: http://dspace.mediu.edu.my:8181/xmlui/handle/10419/18043

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DC Field	Value	Language
dc.creator	Frank, Björn	-
dc.creator	Geppert, Kurt	-
dc.date	2002	-
dc.date.accessioned	2013-10-16T06:58:02Z	-
dc.date.available	2013-10-16T06:58:02Z	-
dc.date.issued	2013-10-16	-
dc.identifier	http://hdl.handle.net/10419/18043	-
dc.identifier	ppn:367726408	-
dc.identifier.uri	http://koha.mediu.edu.my:8181/xmlui/handle/10419/18043	-
dc.description	This paper is an attempt to provide evidence on two questions: Why do companies sponsor art events, and where exactly does the money go? We analyse data collected on the revenue structure of cultural institutions in Berlin and Hamburg. This data set not only tells us where the money goes, it also allows us to draw conclusions with respect to donors' motives. We regress sponsorships received on the number of visitors and other independent variables. The results are significantly different from those which one would expect if sponsoring were merely a form of advertising.	-
dc.language	eng	-
dc.publisher	Deutsches Institut für Wirtschaftsforschung (DIW) Berlin	-
dc.relation	DIW-Diskussionspapiere 307	-
dc.rights	http://www.econstor.eu/dspace/Nutzungsbedingungen	-
dc.subject	Z1	-
dc.subject	C24	-
dc.subject	H4	-
dc.subject	ddc:330	-
dc.subject	Sponsoring	-
dc.subject	Kulturfinanzierung	-
dc.subject	Unternehmen	-
dc.subject	Werbung	-
dc.subject	Altruismus	-
dc.subject	Schätzung	-
dc.subject	Deutschland	-
dc.title	Corporate Donations to the Arts: Philanthropy or Advertising?	-
dc.type	doc-type:workingPaper	-
Appears in Collections:	EconStor

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