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http://dspace.mediu.edu.my:8181/xmlui/handle/10261/3664Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Díaz Rojo, José Antonio | - |
| dc.date | 2008-04-21T10:44:32Z | - |
| dc.date | 2008-04-21T10:44:32Z | - |
| dc.date | 2002 | - |
| dc.date.accessioned | 2017-01-31T01:02:53Z | - |
| dc.date.available | 2017-01-31T01:02:53Z | - |
| dc.identifier | Contextos, nº 37-40, 109-121 | - |
| dc.identifier | 0212-6192 | - |
| dc.identifier | http://hdl.handle.net/10261/3664 | - |
| dc.identifier.uri | http://dspace.mediu.edu.my:8181/xmlui/handle/10261/3664 | - |
| dc.description | La publicación original está disponible en http://www3.unileon.es/dp/dfh/ctx/ctx1.htm. Ejemplar dedicado a: En memoria de Eugenio Coseriu. | - |
| dc.description | [ES] Este artículo analiza el empleo del concepto de salud en los eslóganes de publicidad con fines eufemísticos para elevar a los productos de belleza a la categoría de productos pseudosanitarios. Se compara la publicidad cosmética con el refranero sobre los cuidados estéticos del cuerpo. Ambos tipos de mensajes reflejan visiones diferentes sobre la relación entre belleza y salud. | - |
| dc.description | [EN] This paper analyzes, from an ethnolinguist point of view, the use of the concept of health in slogans of the cosmetics advertising with eufemistic aims to elevate to products of beauty to the pseudosanitary product category. The cosmetics advertising is compared to the proverbs on the aesthetic cares of the body. Both types of messages reflect different visions on the relation between beauty and health. | - |
| dc.description | Peer reviewed | - |
| dc.format | 60782 bytes | - |
| dc.format | application/pdf | - |
| dc.language | spa | - |
| dc.publisher | Universidad de León | - |
| dc.rights | openAccess | - |
| dc.subject | Publicidad | - |
| dc.subject | Etnolingüística | - |
| dc.subject | Cosmética | - |
| dc.subject | Refranero | - |
| dc.subject | Salud | - |
| dc.subject | Advertising | - |
| dc.subject | Ethnolinguistics | - |
| dc.subject | Cosmetics | - |
| dc.subject | Proverbs | - |
| dc.subject | Health | - |
| dc.title | La belleza es salud: la medicalización lingüística de la publicidad de los cosméticos | - |
| dc.type | Artículo | - |
| Appears in Collections: | Digital Csic | |
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